When
Pat Croce first purchased the Philadelphia 76ers,
he wanted to improve the quality of his customer's experience. He wanted it to rival
Disney. He hired Joe as a consultant who contributed to evaluating and training the '76ers
personnel. he even mentions Joe's work in his new book.
Here's Joe and pat Croce at a
recent book signing for Pat's best seller "I Feel Great!" Pat's book has now
reached the New York Times Best Seller's list and is presently ranked at #4. The book was
written with Bill Lyon of the Philadelphia Inquirer. Bill has been nominated for five
Pulitzer Prizes and has garnered over 55 National writing awards. Bill Cosby wrote the
forward of the book. the people who endorsed the book read like a "who's who" of
our society. Among them are Michael Jordan, Joe Paterno, Senator John McCain, David Stern,
Dick Ebersol, Will Smith, Chris Rock, the President of AOL, and on and on.
This
book is a revealing story from his days taping ankles for the
Philadelphia Flyers to his revolutionary success in the sports medicine industry, to his
purchase and restoration of the Philadelphia '76ers. Check it out, you won't be
disappointed.
Pictured
with Pat are Larry Thompson and Ray Williams. Both gentlemen are officers of the upcoming
entertainment and sports complex to be known as "Atlantic Walk." This project
will be located in Pleasantville, New Jersey, just four miles from Atlantic City. They
have asked Joe to head up the media relations and human relations division of this
exciting project that may reach a billion dollars upon completion.
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